Hiscoes Gym - Surry Hills

Hiscoes is a family owned fitness center in Surry Hills and has been established since 1982. Images were required for social media, their website and a letter box promotions campaign in the local area.

The brief: creative lifestyle photography, different from the traditional fitness portraits and to include a variety of images such as client engagement and movement, with an edgy feel in addition to some fun moments and relaxed portraits of their trainers and staff.

A family portrait of the Hiscoes family was also an important part of the shoot depicting its "family business" feel that the gym has as compared to many other fitness brands.