Hiscoes Gym - Surry Hills

Hiscoes, a cherished family-run fitness center situated in the heart of Surry Hills, has been a proud establishment since 1982. They needed striking visuals for their social media presence, website, and a vibrant local letterbox campaign.

The challenge? Create dynamic, lifestyle-oriented photographs that break free from the conventional fitness portraits. The request included a diverse range of images, showcasing not only client engagement and movement but also incorporating an edgy vibe. Fun-filled moments and relaxed portraits of their dedicated trainers and staff were a must.

But that's not all – a family portrait of the Hiscoes family itself held a special place in this photoshoot. It aimed to capture the essence of a "family business," a unique touch that sets them apart from the sea of fitness brands.